First peek inside ... life of luxury for celebs but devilish tasks await
WELCOME to the new Celeb Big Brother house - decked out like a "tart's boudoir" and intended to see as much action.
TV Biz was given a behind-the-scenes tour of the pad ahead of the final series.
And we can reveal Channel 4 producers have pulled out all the stops to make the 2010 show the sexiest yet. The house is swathed in red velvet, leather and furs.
Going in ... Stephanie Beacham and Dane Bowers Pictures of flames adorn walls, while mood lighting is aimed at providing a "meaner vibe".
The bathroom features a roll-top bath and chaise longue - and a private t****erson shower with NO cameras. Celebs can also hang out in a Swedish-style outdoor retreat.
C4 commissioning editor David Williams said: "Some might say it's like a tart's boudoir. It's usually a bit clinical. We've hopefully made it moody and atmospheric."
In a break from BB tradition, celebs have been told they can bring anything in their cases - meaning celebs such as Nicola T can parade around in sexy outfits.
Channel 4 hopes the Hell-inspired house will bring out the Devils in this year's celebrities.
And despite the pad's luxurious feel, weeks of torment await the stars entering it on January 3, producers have warned.
Confirmed CBBs ... Ekaterina Ivanova and Heidi Fleiss A series of gruelling tasks have been designed to place them under stress in a pressure-cooker atmosphere.
Producer Shirley Jones said: "We want them to be challenged and it's going to be interesting to see how they cope with loss of control.
"The best moments tend to be the humiliating performance-based tasks. The devil comes in different forms, it can be naughty, funny, cruel."
The tagline for this year's show is Hell Lies In Others.
Home designers have been inspired by the depiction of Hell in 14th-Century Italian poet Dante Alighieri's famous Dante's Inferno.
And celebs will be free to succumb to gluttony - as the "back to basics" approach in previous series has been ditched.
They will also be able to bring whatever luxuries and clothes they choose.
Shirley added: "People are interested in what celebrities wear and how they do their hair and how long it takes them to get ready.
"And it will be funny to see who brings the most - and where they put it all. "We have had some odd requests. We are building something special for somebody but we can't say what."
C4 is prepared to handle celebrity breakdowns or controversies seen in previous series - such as the bullying of Bollywood actress Shilpa Shetty in 2007.
Thorough psychological evaluations will be done.
David Williams said: "After six series we have pretty much got all the procedures in place. We think we can cope with anything."
This year's celebs will be the best yet, according to bosses. Already confirmed are actress Stephanie Beacham, 62, singer Dane Bowers, 30, and Ekaterina Ivanova - Rolling Stone Ronnie Woods' 21-year-old ex-lover.
Page 3 Girl Nicola T, 27, and Hollywood madam Heidi Fleiss, 43 are also definites.
Vinnie Jones, 44, MC Hammer, 47, Pamela Anderson, 42, and Jordan's lover Alex Reid, 34, are maybes.
David said: "Stars we have spoken to have seen it in a different light because it's the last chance before it goes."
But bosses have warned viewers not to expect a flashback to the past - partly because they are showcasing Endemol's format in the hope it can be saved.
David said: "I think we wanted to look forward. We want new favourites. It could end up on another channel.
"It may well reappear some day."
..... Everything and everyone is gonna get manipulated into BBs way of thinking anyway and that includes us 
and as usual we the viewers will see only what they want us to see.....(dubious editing) 
